Future Crimes Book Review and Commentary. Marc Goodman delivers a must read that is eye opening. We must move from being blinded by the dazzle of the internet to streetwise users who can sense when something is not right.
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Argyle 2016 Leadership in Digital Marketing Forum and a Strategic Aspiration
Argyle’s Leadership in Digital Marketing Forum in New York. Extra kudos....not for what they brought to the table, which was very insightful, but rather for how they described what they do.
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Messaging: Breaking Down Why the Best Ad of the 2016 Political Season Works
Missourians for Kander released political ad Background Checks, in support of Jason Kander for Senate hit the market.
Why is this political ad being touted as being the best?
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Podcast Review: Code Breaker by MarketPlace and TechInsider
A review of MarketPlace Tech's new long format podcast. Hosted by Ben Johnson and produced by Clare Toeniskoetter, MarketPlace Tech in partnership with TechInsider, breaks out from its daily five to seven minute podcast with weekly full length (30-40 minutes) and deep dives on varitey of topics within the internet realm. Worth the time? Read on to find out
Read MoreMobile Popup Ads: Finally a Good Experience…And Effective
Most users of the mobile web will agree, many mobile websites, by virtue of the number and style of advertisements, are rendered unusable. However on occasion advertisers and publishers get it right and provide a good user experience providing the opportunity for effective mobile advertising. Find out what can go wrong and what makes for a successful mobile advertistment.
Read MorePictured above left to right: Working on Name (Judge), Noreen Ross, Goldman Sachs (Judge), Denley Hung, Pershing, John T. O’Farrell, Pershing, and Bill Wreaks, CEO Gramercy Institute.
Pershing Team Wins at Gramercy Strategy Awards 2015 for Pershing.com Relaunch Strategy
The Pershing Digital Team put in another award winning effort when developing the strategy for the complete overhaul and relaunch of Pershing.com, coming away with the Best Strategy Award under the Global & Multi Country, Business to Business category at the 2015 Gramercy Strategy Awards...
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Engagement Opportunities Lost: Heinz Ketchup and Downes Family Vineyards. Finally Some Good QR Code Ideas (But Still Poorly Executed)
Over the last few months I have encountered QR codes on bottles of Heinz Ketchup and Downes Family Vineyards Wine, which I thought were actually excellent opportunities to engage consumers. However not thinking the program through and poor execution squanders the little chance QR Codes have for success...yet again.
Read MoreMobile Obscurity: Is Significant Really Still Significant?
It’s been well over two months since I reported on the pending Google mobile friendliness algorithm announcement and over a month since Google placed it in market. The update which placed a higher value on mobile friendliness promised to deliver “significant impact on our search results”...
Read More![Image Credit: Muhammad Rafizeldi (Google+) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://images.squarespace-cdn.com/content/v1/5304fd86e4b06b514da77132/1425840253977-A68M1B3NAVQJAH6OPTUF/image-asset.png)
Image Credit: Muhammad Rafizeldi (Google+) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Not Mobile Optimized? Prepare for Obscurity: Google Increasing Use of Mobile Friendliness in Ranking Signals
On April 21, 2015, Google plans to increase the use of mobile friendliness in its rankings for all searches conducted on mobile devices that promises to have "significant impact"
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Machine vision technology "looking" at the composition of the Rubik Cube before running program to solve the puzzle
This Will be Solving More Than Rubik's Cube; Maybe Your Job Too
Robots solving Rubrik's Cube and potential societal implications
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Photo Credit: Dennis Mojado (Dennis Mojado) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Twitter Cocktail Party and the Well Informed Bore
Social media marketers all know about the "Twitter Cocktail Party Bore" but do they know about this almost equally cocktail party bore that everyone wants to avoid?
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Book Review: Trendology, Building An Advantage Through Data-Driven Real-Time Marketing By Chris Kerns
Trendology a book review. Chris Kerns does an excellent job explaining and covering the phenomenon of Real-Time Marketing with Twitter, based on his study of over 100 brands and 250,000 Tweets
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BBC's Click, Serious Games and Me
BBC's radio show Click covered how organizations are turning to gaming and gamification to drive audience numbers but also to help solve the world’s problems. John O'Farrell's comments are mentioned on the show's podcast.
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iPhone6 Saves The Pinewood Derby. Scouts Rejoice. Parents Prevented From Rioting. 240 Frames Per Second As Good As Photo Sensor Says Cub Master
See how iPhone6 saved the day at a Cub Scout Pinewood Derby
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Virtual Food Drive Producing Food For The Physical World
You can shop for groceries online and now you donate to food banks the same way. The Glen Ridge Women’s Club in support of the Community Food Bank of NJ is promoting a Virtual Food drive that impacts real families in the physical world.
Read MorePhone and Mobile Traffic are Still Not the Same But Google Analytics Just Made It Easier To Segment
Segmenting your traffic is even more important now with the increasing adoption rates for large screen phone formats; especially if your target audience are financial advisers. Google just made it easier to do. Read More
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Connecting For Good
An organization taking on the digital divide head on and addressing the challenge of technology changing the employment landscape at an ever increasing pace.
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Automation Makes Us Dumb: NOT
Nicholas Carr’s article in the Wall Street Journal “Automation Makes Us Dumb Human intelligence is withering as computers do more, but there’s a solution” as describing technology as threatening, especially the kind that takes jobs away. It's not a threat, it's the challenge we face with the new reality.
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Pershing Team Wins at Gramercy Strategy Awards 2014 for SEM: Best In Show!
The Pershing Team won the Best B2B Strategy and Best In Show Award at the 2014 Gramercy Strategy Awards for our Search Engine Marketing Strategy. Honored to work with such a great team. It was in June but that's how busy we have been! You can see all the winners here http://tinyurl.com/2014GramercyAwards
You can follow John T O’Farrell: Twitter @JTOFarrell, LinkedIn or Google+
ASIMO (アシモ) is a humanoid robot created by Honda. Standing at 130 centimeters and weighing 54 kilograms, the robot resembles a small astronaut wearing a backpack and can walk on two feet in a manner resembling human locomotion at up to 6 km/h. ASIMO was created at Honda's Research & Development Wako Fundamental Technical Research Center in Japan.
Your Job May be at Risk. Rate of Change, Even Faster than You Think.
Growing exponentially, technology is radically transforming the world, faster than most people think and taking a wide array of jobs with it, from truck drivers to attorneys...
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