Ecommerce Times is a niche publisher so I replicated the survey “Is voice shopping the next big thing?” to see how a more diverse audience thinks. It’s a one question survey and will take less than one minute.
John T O'Farrell's Commentary On The Digital Space and Online Marketing
In Building Digital Culture, a Practical Guide to Successful Digital Transformation, Daniel Rowles and Thomas Brown point out that the term digital transformation has all the telltale signs of being another business buzz term.
The number of ways to define digital transformation is only limited by the number of people you ask. Anand Eswaran of Microsoft says “If you put 20 executives in a room and ask them to define ‘digital,’ you are guaranteed to get 20 different answers”.
Digital transformation though is more than a buzz term and should not be dismissed. It is in fact something that companies and organizations need to reconcile with.
In their book, Rowles and Brown point out that its very heart, digital transformation “is about making your organization effective in fast-changing environment” and best way to affect that is to make sure your company’s culture is aligned with or modified to deal with constant change.
But what just is digital transformation?
eMarketers podcast Behind the Numbers had an excellent episode titled Digital Transformation’s Role In Marketing in which Jillian Ryan laid out eMarketer’s formal definition of digital transformation.
Ms. Ryan stated that digital transformation is “the process by which a business and the leaders within that business harness the capabilities of the advances of different technologies, be that big data, the internet of things, artificial intelligence, etc. and they use those technologies that are emerging right now, to reinvent not just company operations but their products, their marketing, their culture and their goals for the future. They reinvent who they are.”
Nicole Perrin of eMarketer who looks at digital transformation through the lens of customer experience, says the best way to figure out where you want digital transformation to bring you is to ask and answer “how am I going be serving my customers and audiences five years in the future”?
The biggest takeaway companies need to have, Ms. Ryan points out, is that digital transformation is not the end to anything. Digital transformation is the means to get where you want to go; where you want to the company to be and how will technology get you there.
Part of the Learn a New Thing Every Day Series #3
Here is something I did not know….there are three general categories of learning that artificial intelligence (AI)/machine learning utilizes to actually learn. They are Supervised Learning, Unsupervised Learning and Reinforcement learning.
- Supervised Learning: The machine has a “teacher” who guides it by providing sample inputs along with the desired output. The machine then maps the inputs and the outputs. This is similar to how we teach very young children with picture books. According to Yann LeCun, all of the AI machines we have today have used this form of learning (from speech recognition to self-driving cars).
- Reinforcement Learning: Yann LeCun believes this plays a relatively minor role in training AI and is similar to training an animal. When the animal displays a desired behavior it is given a reward. According to the Wikipedia entry on Machine Learning, reinforcement learning is defined as “a computer program interacts with a dynamic environment in which it must perform a certain goal (such as driving a vehicle), without a teacher explicitly telling it whether it has come close to its goal. “
- Unsupervised Learning: This is the most important and most difficult type of learning and would be better titled Predictive Learning. In this case the machine is not given any labels for its inputs and needs to “figure out” the structure on its own. This is similar to how babies learn early in life. For example they learn that if an object in space is not supported it will fall
Banner blindness is real and retargeting as an unintended collateral side effect defeated it. Banner blindness in the physical world it can also be defeated using the same principle.Read More
Part of the Learn a New Thing Every Day Series
Direct Traffic in web analytics has historically been defined as traffic that came to your site by either typing your URL into the browser’s Address Bar or by clicking on a bookmark the user had already set into their browser.
However in Google Analytics that's not always the case and it's happening in more ways then you may know.
Recently came across an In-App advertisement from Intel while reading an article on the BBC news app.
This advertisement is notable as it overcame many obstacles and achieved at least one of its (presumed) objectives: awareness. Intel successfully got me to stop, engage and become aware.
Here’s how they succeeded.Read More
Here are just a few of the bad mobile advertisements I've come across. Privacy and poor user experience are driving the adoption of ad blockers. As an industry we need to get better on both fronts.Read More
Codebreaker, a joint podcast production of NPR’s MarketPlace Tech and TechInsider returned for a second season on November 16th. If this season is anything like last year’s inaugural season we should be in for some really insightful deep dive technology stories. Read more to find out how to downloadRead More
"Did you know that when you make a donation to charity, your brain acts in a similar way to when you are having sex or eating chocolate? It’s true.”Read More
Future Crimes Book Review and Commentary. Marc Goodman delivers a must read that is eye opening. We must move from being blinded by the dazzle of the internet to streetwise users who can sense when something is not right.Read More
Missourians for Kander released political ad Background Checks, in support of Jason Kander for Senate hit the market.
Why is this political ad being touted as being the best?Read More
A review of MarketPlace Tech's new long format podcast. Hosted by Ben Johnson and produced by Clare Toeniskoetter, MarketPlace Tech in partnership with TechInsider, breaks out from its daily five to seven minute podcast with weekly full length (30-40 minutes) and deep dives on varitey of topics within the internet realm. Worth the time? Read on to find outRead More
Most users of the mobile web will agree, many mobile websites, by virtue of the number and style of advertisements, are rendered unusable. However on occasion advertisers and publishers get it right and provide a good user experience providing the opportunity for effective mobile advertising. Find out what can go wrong and what makes for a successful mobile advertistment.Read More
The Pershing Digital Team put in another award winning effort when developing the strategy for the complete overhaul and relaunch of Pershing.com, coming away with the Best Strategy Award under the Global & Multi Country, Business to Business category at the 2015 Gramercy Strategy Awards...Read More
Over the last few months I have encountered QR codes on bottles of Heinz Ketchup and Downes Family Vineyards Wine, which I thought were actually excellent opportunities to engage consumers. However not thinking the program through and poor execution squanders the little chance QR Codes have for success...yet again.Read More
It’s been well over two months since I reported on the pending Google mobile friendliness algorithm announcement and over a month since Google placed it in market. The update which placed a higher value on mobile friendliness promised to deliver “significant impact on our search results”...Read More
On April 21, 2015, Google plans to increase the use of mobile friendliness in its rankings for all searches conducted on mobile devices that promises to have "significant impact"Read More
Robots solving Rubrik's Cube and potential societal implicationsRead More