As digital and social media marketers we’ve all heard the analogy of Twitter to a cocktail party with the message that you don’t want to be the person that barges in and says things irrelevant to the conversation.
You know the type both at real cocktail parties as well on Twitter. These are the people and advertisers you try to avoid…or at least hope your glass is empty so you have a reason to excuse yourself to freshen your drink...never to return.
However there is another type of person at the cocktail party that you want to avoid. I’ll call that person the “Relevant and Highly Informed Bore”.
Yes this person says things relevant to the conversation and they are highly informed. But you know what…they never shut up!
Sure they are getting brand recognition at a minimum but I’ll bet the in unaided recall testing the response for the brand will “they never give it rest”.
Don’t be the “Informed Bore” at real cocktail parties and don’t fatigue your followers on Twitter. Do your metrics homework and determine how much is just right. You’ll be the toast of the party and Twitter too.