A SEO checklist to get your videos optimized for SEO. You don’t need to know everything here, you just need to make sure it gets done.
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Adobe Analytics: What is the Difference Between Visitors, Visits and Pageviews?
Marketers often seem to be challenged with keeping straight the differences between Unique Visitors, Visits and Pageviews when it comes to Adobe Analytics. In this article, I use a simple analogy to bricks-and-mortar stores that explains what they are in an easy and memorable fashion.
Read MoreWebsite Accessibility: A Primer to the Landscape for Marketers
With a lot of moving parts and some confusion in the general landscape of website accessibility, I’ve assembled a primer for the digital marketer. In this article, I cover what the Americans with Disabilities Act (ADA) is, what the ADA is not, lawsuits about websites driven by the ADA, website accessibility standards (WCAG) and international accessibility standards.
Read MoreBrand Marketer's Cocktail
Excellent presentation by Digital Asset Management expert Theresa Regli at Sitecore’s Content Hub VIP session this week. She mixes a mean Marketing Cocktail, shaken not stirred.
Is voice shopping the next big e-commerce thing?
I came across a survey while reading Ecommerce Times last week asking “is voice shopping the next big thing?” I was surprised when I took a look at the results.
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Digital Transformation: What exactly is this anyhow?
The term digital transformation has all the telltale signs of being another business buzz term and the number of ways to define digital transformation is only limited by the number of people you ask.
So exactly what is digital transformation?
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Defeating Banner Blindness without Online Retargeting
Defeating Banner Blindness without Online Retargeting
Banner blindness is real and retargeting as an unintended collateral side effect defeated it. Banner blindness in the physical world it can also be defeated using the same principle.
Read MoreGoogle Analytics: The Gap Between Direct Traffic and Reality Bigger than Thought
Part of the Learn a New Thing Every Day Series
Direct Traffic in web analytics has historically been defined as traffic that came to your site by either typing your URL into the browser’s Address Bar or by clicking on a bookmark the user had already set into their browser.
However in Google Analytics that's not always the case and it's happening in more ways then you may know.
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Intel’s In-App Mobile Ad Gets the Job Done
Recently came across an In-App advertisement from Intel while reading an article on the BBC news app.
This advertisement is notable as it overcame many obstacles and achieved at least one of its (presumed) objectives: awareness. Intel successfully got me to stop, engage and become aware.
Here’s how they succeeded.
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Mobile Advertisment Hall of Shame
Here are just a few of the bad mobile advertisements I've come across. Privacy and poor user experience are driving the adoption of ad blockers. As an industry we need to get better on both fronts.
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Messaging: Breaking Down Why the Best Ad of the 2016 Political Season Works
Missourians for Kander released political ad Background Checks, in support of Jason Kander for Senate hit the market.
Why is this political ad being touted as being the best?
Read MoreMobile Popup Ads: Finally a Good Experience…And Effective
Most users of the mobile web will agree, many mobile websites, by virtue of the number and style of advertisements, are rendered unusable. However on occasion advertisers and publishers get it right and provide a good user experience providing the opportunity for effective mobile advertising. Find out what can go wrong and what makes for a successful mobile advertistment.
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Engagement Opportunities Lost: Heinz Ketchup and Downes Family Vineyards. Finally Some Good QR Code Ideas (But Still Poorly Executed)
Over the last few months I have encountered QR codes on bottles of Heinz Ketchup and Downes Family Vineyards Wine, which I thought were actually excellent opportunities to engage consumers. However not thinking the program through and poor execution squanders the little chance QR Codes have for success...yet again.
Read MoreMobile Obscurity: Is Significant Really Still Significant?
It’s been well over two months since I reported on the pending Google mobile friendliness algorithm announcement and over a month since Google placed it in market. The update which placed a higher value on mobile friendliness promised to deliver “significant impact on our search results”...
Read More![Image Credit: Muhammad Rafizeldi (Google+) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://images.squarespace-cdn.com/content/v1/5304fd86e4b06b514da77132/1425840253977-A68M1B3NAVQJAH6OPTUF/image-asset.png)
Image Credit: Muhammad Rafizeldi (Google+) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Not Mobile Optimized? Prepare for Obscurity: Google Increasing Use of Mobile Friendliness in Ranking Signals
On April 21, 2015, Google plans to increase the use of mobile friendliness in its rankings for all searches conducted on mobile devices that promises to have "significant impact"
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Photo Credit: Dennis Mojado (Dennis Mojado) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Twitter Cocktail Party and the Well Informed Bore
Social media marketers all know about the "Twitter Cocktail Party Bore" but do they know about this almost equally cocktail party bore that everyone wants to avoid?
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Book Review: Trendology, Building An Advantage Through Data-Driven Real-Time Marketing By Chris Kerns
Trendology a book review. Chris Kerns does an excellent job explaining and covering the phenomenon of Real-Time Marketing with Twitter, based on his study of over 100 brands and 250,000 Tweets
Read MorePhone and Mobile Traffic are Still Not the Same But Google Analytics Just Made It Easier To Segment
Segmenting your traffic is even more important now with the increasing adoption rates for large screen phone formats; especially if your target audience are financial advisers. Google just made it easier to do. Read More
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Book Review: Landing Page Optimization, The Definitive Guide to Testing and Tuning for Conversions By Tim Ash, Rich Page and Maura Ginty
A useful addition to your professional library. Essential to the middle level digital marketer and a great refresher for senior level players (plus your bound to take away some new learnings. Find out more about this terrific text here...
Read MoreSmart Phone and Tablet Traffic, No They Are Not The Same. How To Isolate Your Phone Traffic With Custom Segments In Google Analytics.
Understanding how users behave on these two different devices can lead you to insights that can improve the customer experience and ultimately be exploited to achieve your marketing goals.
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