John T O'Farrell's Commentary On The Digital Space and Online Marketing
The term digital transformation has all the telltale signs of being another business buzz term and the number of ways to define digital transformation is only limited by the number of people you ask.
So exactly what is digital transformation?Read More
Banner blindness is real and retargeting as an unintended collateral side effect defeated it. Banner blindness in the physical world it can also be defeated using the same principle.Read More
Part of the Learn a New Thing Every Day Series
Direct Traffic in web analytics has historically been defined as traffic that came to your site by either typing your URL into the browser’s Address Bar or by clicking on a bookmark the user had already set into their browser.
However in Google Analytics that's not always the case and it's happening in more ways then you may know.
Recently came across an In-App advertisement from Intel while reading an article on the BBC news app.
This advertisement is notable as it overcame many obstacles and achieved at least one of its (presumed) objectives: awareness. Intel successfully got me to stop, engage and become aware.
Here’s how they succeeded.Read More
Here are just a few of the bad mobile advertisements I've come across. Privacy and poor user experience are driving the adoption of ad blockers. As an industry we need to get better on both fronts.Read More
Missourians for Kander released political ad Background Checks, in support of Jason Kander for Senate hit the market.
Why is this political ad being touted as being the best?Read More
Most users of the mobile web will agree, many mobile websites, by virtue of the number and style of advertisements, are rendered unusable. However on occasion advertisers and publishers get it right and provide a good user experience providing the opportunity for effective mobile advertising. Find out what can go wrong and what makes for a successful mobile advertistment.Read More
Over the last few months I have encountered QR codes on bottles of Heinz Ketchup and Downes Family Vineyards Wine, which I thought were actually excellent opportunities to engage consumers. However not thinking the program through and poor execution squanders the little chance QR Codes have for success...yet again.Read More
It’s been well over two months since I reported on the pending Google mobile friendliness algorithm announcement and over a month since Google placed it in market. The update which placed a higher value on mobile friendliness promised to deliver “significant impact on our search results”...Read More
On April 21, 2015, Google plans to increase the use of mobile friendliness in its rankings for all searches conducted on mobile devices that promises to have "significant impact"Read More
Social media marketers all know about the "Twitter Cocktail Party Bore" but do they know about this almost equally cocktail party bore that everyone wants to avoid?Read More
Trendology a book review. Chris Kerns does an excellent job explaining and covering the phenomenon of Real-Time Marketing with Twitter, based on his study of over 100 brands and 250,000 TweetsRead More
Segmenting your traffic is even more important now with the increasing adoption rates for large screen phone formats; especially if your target audience are financial advisers. Google just made it easier to do. Read MoreRead More
A useful addition to your professional library. Essential to the middle level digital marketer and a great refresher for senior level players (plus your bound to take away some new learnings. Find out more about this terrific text here...Read More
Understanding how users behave on these two different devices can lead you to insights that can improve the customer experience and ultimately be exploited to achieve your marketing goals.Read More
Google filed a patent that is being taken as evidence that they are using non linking brand mentions as “implied links”. Could lead to big changes in SEO.Read More
Thinking of using a horizontal swipe/scroll mechanism on a desktop site as a tool to display information or product? I agree with Jacob Nielsen's AlertBox; be cautious and make sure at least some simple user testing is done beforehand...Read More