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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Book Review and Commentary: Future Crimes: Inside the Digital Underground and the Battle for Our Connected World
Future Crimes Book Review and Commentary. Marc Goodman delivers a must read that is eye opening. We must move from being blinded by the dazzle of the internet to streetwise users who can sense when something is not right.
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Book Review: Trendology, Building An Advantage Through Data-Driven Real-Time Marketing By Chris Kerns
Trendology a book review. Chris Kerns does an excellent job explaining and covering the phenomenon of Real-Time Marketing with Twitter, based on his study of over 100 brands and 250,000 Tweets
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Book Review: Landing Page Optimization, The Definitive Guide to Testing and Tuning for Conversions By Tim Ash, Rich Page and Maura Ginty
A useful addition to your professional library. Essential to the middle level digital marketer and a great refresher for senior level players (plus your bound to take away some new learnings. Find out more about this terrific text here...
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Book Review: Contagious, Why Things Catch On by Jonah Berger
In Contagious, Why Things Catch On (Simon & Schuster, 2013), Jonah Berger has identified, defined and analyzed, the principles that contribute to things going “viral” or his words, contagious...
Read MoreLinkedIn...What Did You Do With My Books?
What LinkedIn did with your Reading List, what to do and how to do it.
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Book Review: Tubes: A Journey To The Center of The Internet by Andre Blum
Andrew Blum attempts to map the physical internet after a squirrel cuts off his connection to the web by chewing through his cable wire but comes up short.....................
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Book Review: The Daily You, How the New Advertising Industry is Defining Your Identity and Your Worth by Joseph Turow
Joseph Turow’s hypothesis is that the advertising industry is “turning individual profiles into individual evaluations” and placing us, increasingly as personally identified individuals, into “reputation silos”...........
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Book Review: Mastering Search Analytics by Brent Chaters
While full of accurate information on the different sub fields of ‘search’, organic, paid, site, etc., there is so much unneeded content,
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Book Review: Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In by Brian Chen
Brian Chen does a good job of providing a very broad overview of the impact of being in an "always on" society. Of course, to provide a broad view many of the topics he explores, he only scratches the surface. I was impressed..........
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Book Review: The Master Switch: The Rise and Fall of Information Empires by Tim Wu
Well researched history of the rise and fall of "information empires" and how "destructive" innovation leads to one empire's demise and the birth of another....................
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Book Review: I Live in the Future & Here's How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted by Nick Bilton
A counter balance to "The Shallows" by Nicholas Carr. An enjoyable read but to be honest............
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