A useful addition to your professional library. Essential to the middle level digital marketer and a great refresher for senior level players (plus your bound to take away some new learnings. Find out more about this terrific text here...
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Digital Marketing and Technology Podcasts
Here are some great podcasts in the field of digital marketing and technology that I listen to on a regular basis. Great way to help keep current, exposed to new ideas and often a source of great book recommendations.
Read MoreWeb Poetry: The Back Of The Internet By Salena Godden
I would not consider myself a great lover of poetry but its power is not lost on me. When I come across the right poem, is has the power to capture my attention and touch me. Check out this this piece at the crossroads of the Internet and poetry.
Read MoreSmart Phone and Tablet Traffic, No They Are Not The Same. How To Isolate Your Phone Traffic With Custom Segments In Google Analytics.
Understanding how users behave on these two different devices can lead you to insights that can improve the customer experience and ultimately be exploited to achieve your marketing goals.
Read MoreUpdate to May 7th Post on Search Engine Optimization and Social Media: Non Link Brand Mentions and “Implied Links”
Google filed a patent that is being taken as evidence that they are using non linking brand mentions as “implied links”. Could lead to big changes in SEO.
Read MoreBeware: Desktop Horizontal Swipe/Scroll or How Simple User Testing Disproved “Everybody Will Get That”
Thinking of using a horizontal swipe/scroll mechanism on a desktop site as a tool to display information or product? I agree with Jacob Nielsen's AlertBox; be cautious and make sure at least some simple user testing is done beforehand...
Read MoreYo, SEOer! Social is Legit…or At Least 7 Ways it is.
Angie Pascal, had a great article on ClickZ last week titled 7 Legitimate Ways That Social Media Impacts SEO. In it she points out the social media is not the be all, end all answer to winning the SEO game. Nor is it a massive waste of time when it comes to natural search.
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Book Review: Contagious, Why Things Catch On by Jonah Berger
In Contagious, Why Things Catch On (Simon & Schuster, 2013), Jonah Berger has identified, defined and analyzed, the principles that contribute to things going “viral” or his words, contagious...
Read MoreVerdict on Supreme Court Justices and Technology? Views from the Media and My Own Research.
Polar opinions from the media on the Supreme Court Justices that lead me to my own investigation...and verdict.
Read MoreLinkedIn...What Did You Do With My Books?
What LinkedIn did with your Reading List, what to do and how to do it.
Read MoreGoogle Analytics: Little Things That Can Give A Big Reveal
What a really careful review of your Google Analytics metrics can get you...and its more then you think
Read MoreHappy Bithday World Wide Web (WWW). You Turn 25 Today
Happy Birthday World Wide Web and congratulations to your creator Sir Tim Berners-Lee! May the future years be as successful for the world as the last 25 years. Here's to people doing the right thing with you!
World Wide Web” Turns 25 Years Old on March 12th 2014
March 25th, 2014 will mark the 25th anniversary of the Word Wide Web (WWW). Tim Berners-Lee wrote a paper on March 12, 1989 that provided the concept and structure for what we would come to know as the Web. The original working title was a little different. On the w3.org site Sir Tim is quoted: “This document was an attempt to persuade CERN management that a global hypertext system was in CERN's interests. Note that the only name I had for it at this time was "Mesh" -- I decided on "World Wide Web" when writing the code in 1990.”........
Read MoreGoogle's Analytics Academy Begins Second Course March 11th 2014
Google is beginning the second course of their Analytics Academy beginning March 11th 2014. The course, Google Analytics Platform Principles, is designed to teach the student how the platform "collects, transforms, and organizes data".....
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Book Review: Tubes: A Journey To The Center of The Internet by Andre Blum
Andrew Blum attempts to map the physical internet after a squirrel cuts off his connection to the web by chewing through his cable wire but comes up short.....................
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Book Review: The Daily You, How the New Advertising Industry is Defining Your Identity and Your Worth by Joseph Turow
Joseph Turow’s hypothesis is that the advertising industry is “turning individual profiles into individual evaluations” and placing us, increasingly as personally identified individuals, into “reputation silos”...........
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The Mobile Movement: Apps vs. Mobile Websites
App, mobile site or both for your company? The answer is really “it depends.”
Before doing anything, you must ask yourself two questions:
>What is the business objective I want to accomplish with a mobile device?
>What do I want the user to accomplish using a mobile device? Knowing the answers to those questions, combined with the information below, will help you make more informed decision for your business.
Book Review: Mastering Search Analytics by Brent Chaters
While full of accurate information on the different sub fields of ‘search’, organic, paid, site, etc., there is so much unneeded content,
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Book Review: Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In by Brian Chen
Brian Chen does a good job of providing a very broad overview of the impact of being in an "always on" society. Of course, to provide a broad view many of the topics he explores, he only scratches the surface. I was impressed..........
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Book Review: The Master Switch: The Rise and Fall of Information Empires by Tim Wu
Well researched history of the rise and fall of "information empires" and how "destructive" innovation leads to one empire's demise and the birth of another....................
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