Practical and useful information on how to accomplish your transformation goalsRead More
John T O'Farrell's Commentary On The Digital Space and Online Marketing
This is the funniest 419 scam email ever. I hope no one reading it here would fall for it. But just because this one is ludicrous don’t think you can’t be fooled. The sophistication of email scammers and other criminals (ransom, blackmail etc) is growing daily. We need to be true stewards of security and think before we click or act with email both in the in the office and at home.
Dr. Kai-Fu Lee one of the world’s most respected experts on artificial intelligence, reveals the top three criteria you should evaluate when looking to go to work for an artificial intelligence start up.Read More
The term digital transformation has all the telltale signs of being another business buzz term and the number of ways to define digital transformation is only limited by the number of people you ask.
So exactly what is digital transformation?Read More
Artifical intelligence learns in three ways. Find out what they are.Read More
Banner blindness is real and retargeting as an unintended collateral side effect defeated it. Banner blindness in the physical world it can also be defeated using the same principle.Read More
Part of the Learn a New Thing Every Day Series
Direct Traffic in web analytics has historically been defined as traffic that came to your site by either typing your URL into the browser’s Address Bar or by clicking on a bookmark the user had already set into their browser.
However in Google Analytics that's not always the case and it's happening in more ways then you may know.
Recently came across an In-App advertisement from Intel while reading an article on the BBC news app.
This advertisement is notable as it overcame many obstacles and achieved at least one of its (presumed) objectives: awareness. Intel successfully got me to stop, engage and become aware.
Here’s how they succeeded.Read More
Here are just a few of the bad mobile advertisements I've come across. Privacy and poor user experience are driving the adoption of ad blockers. As an industry we need to get better on both fronts.Read More
Codebreaker, a joint podcast production of NPR’s MarketPlace Tech and TechInsider returned for a second season on November 16th. If this season is anything like last year’s inaugural season we should be in for some really insightful deep dive technology stories. Read more to find out how to downloadRead More
"Did you know that when you make a donation to charity, your brain acts in a similar way to when you are having sex or eating chocolate? It’s true.”Read More
Future Crimes Book Review and Commentary. Marc Goodman delivers a must read that is eye opening. We must move from being blinded by the dazzle of the internet to streetwise users who can sense when something is not right.Read More
Missourians for Kander released political ad Background Checks, in support of Jason Kander for Senate hit the market.
Why is this political ad being touted as being the best?Read More
A review of MarketPlace Tech's new long format podcast. Hosted by Ben Johnson and produced by Clare Toeniskoetter, MarketPlace Tech in partnership with TechInsider, breaks out from its daily five to seven minute podcast with weekly full length (30-40 minutes) and deep dives on varitey of topics within the internet realm. Worth the time? Read on to find outRead More
Most users of the mobile web will agree, many mobile websites, by virtue of the number and style of advertisements, are rendered unusable. However on occasion advertisers and publishers get it right and provide a good user experience providing the opportunity for effective mobile advertising. Find out what can go wrong and what makes for a successful mobile advertistment.Read More
The Pershing Digital Team put in another award winning effort when developing the strategy for the complete overhaul and relaunch of Pershing.com, coming away with the Best Strategy Award under the Global & Multi Country, Business to Business category at the 2015 Gramercy Strategy Awards...Read More
Over the last few months I have encountered QR codes on bottles of Heinz Ketchup and Downes Family Vineyards Wine, which I thought were actually excellent opportunities to engage consumers. However not thinking the program through and poor execution squanders the little chance QR Codes have for success...yet again.Read More