Google filed a patent that is being taken as evidence that they are using non linking brand mentions as “implied links”. Could lead to big changes in SEO.
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Beware: Desktop Horizontal Swipe/Scroll or How Simple User Testing Disproved “Everybody Will Get That”
Thinking of using a horizontal swipe/scroll mechanism on a desktop site as a tool to display information or product? I agree with Jacob Nielsen's AlertBox; be cautious and make sure at least some simple user testing is done beforehand...
Read MoreYo, SEOer! Social is Legit…or At Least 7 Ways it is.
Angie Pascal, had a great article on ClickZ last week titled 7 Legitimate Ways That Social Media Impacts SEO. In it she points out the social media is not the be all, end all answer to winning the SEO game. Nor is it a massive waste of time when it comes to natural search.
Read MoreBook Review: Contagious, Why Things Catch On by Jonah Berger
In Contagious, Why Things Catch On (Simon & Schuster, 2013), Jonah Berger has identified, defined and analyzed, the principles that contribute to things going “viral” or his words, contagious...
Read MoreGoogle Analytics: Little Things That Can Give A Big Reveal
What a really careful review of your Google Analytics metrics can get you...and its more then you think
Read MoreGoogle's Analytics Academy Begins Second Course March 11th 2014
Google is beginning the second course of their Analytics Academy beginning March 11th 2014. The course, Google Analytics Platform Principles, is designed to teach the student how the platform "collects, transforms, and organizes data".....
Read MoreBook Review: The Daily You, How the New Advertising Industry is Defining Your Identity and Your Worth by Joseph Turow
Joseph Turow’s hypothesis is that the advertising industry is “turning individual profiles into individual evaluations” and placing us, increasingly as personally identified individuals, into “reputation silos”...........
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The Mobile Movement: Apps vs. Mobile Websites
App, mobile site or both for your company? The answer is really “it depends.”
Before doing anything, you must ask yourself two questions:
>What is the business objective I want to accomplish with a mobile device?
>What do I want the user to accomplish using a mobile device? Knowing the answers to those questions, combined with the information below, will help you make more informed decision for your business.
Book Review: Mastering Search Analytics by Brent Chaters
While full of accurate information on the different sub fields of ‘search’, organic, paid, site, etc., there is so much unneeded content,
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