About John T. O'Farrell Jr.
John T. O'Farrell Jr. is a senior digital strategist and marketer.
With over 15 years of experience in the digital space, John has extensive expertise in e-commerce, digital marketing, online user experience, web analytics and website/telemarketing integration. He has experience marketing to and serving small to large companies as well as the retail market.
John has played key marketing and e-commerce roles at top pioneering interactive companies such as Prodigy Internet and Register.com. As the head of the Interactive Practice at Addison, John assisted and consulted clients such as PepsiCo, KPMG, Constellation Energy, Dow Jones, Merck, Allianz Global Investors, Vonage, Comcast, Merrill Lynch, The Navigators Group, AIG and Honeywell. Following his time at Addison, John joined Pershing, a BNY Mellon Company as Vice President of Digital Marketing where his teams have won multiple industry awards in a variety of disciplines. After six years at Pershing John was recruited back to Addison as a Managing Director where he was instrumental in acquiring and managing marquee clients.
In May of 2017, John founded J.T. O’Farrell Associates, a boutique business consultancy specializing in digital marketing, strategy and operations.
Always a student, he is in a continuous state of reeducating himself in the art and science of marketing and selling digitally. However his passion for the digital space reaches beyond marketing. He holds a keen interest in digital theory and the multiple intersections of the internet with cyber security, law, politics international relations, life and culture.
You can see a selection of John’s professional reading library at goodreads.
John O’Farrell holds an MBA from St. Peter's University in Jersey City, NJ, a BA from St. Joseph's University in Philadelphia, PA and has completed certificate course work at the United States Naval War College in Newport, RI.
The thoughts and opinions contained in this blog are solely those of John T. O'Farrell unless specifically indicated otherwise.