Joseph Turow’s hypothesis is that the advertising industry is “turning individual profiles into individual evaluations” and placing us, increasingly as personally identified individuals, into “reputation silos”...........
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
The Mobile Movement: Apps vs. Mobile Websites
App, mobile site or both for your company? The answer is really “it depends.”
Before doing anything, you must ask yourself two questions:
>What is the business objective I want to accomplish with a mobile device?
>What do I want the user to accomplish using a mobile device? Knowing the answers to those questions, combined with the information below, will help you make more informed decision for your business.
Book Review: Mastering Search Analytics by Brent Chaters
While full of accurate information on the different sub fields of ‘search’, organic, paid, site, etc., there is so much unneeded content,
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Book Review: Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In by Brian Chen
Brian Chen does a good job of providing a very broad overview of the impact of being in an "always on" society. Of course, to provide a broad view many of the topics he explores, he only scratches the surface. I was impressed..........
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Book Review: The Master Switch: The Rise and Fall of Information Empires by Tim Wu
Well researched history of the rise and fall of "information empires" and how "destructive" innovation leads to one empire's demise and the birth of another....................
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Book Review: I Live in the Future & Here's How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted by Nick Bilton
A counter balance to "The Shallows" by Nicholas Carr. An enjoyable read but to be honest............
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