The Pershing Digital Team put in another award winning effort when developing the strategy for the complete overhaul and relaunch of Pershing.com, coming away with the Best Strategy Award under the Global & Multi Country, Business to Business category at the 2015 Gramercy Strategy Awards...
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Engagement Opportunities Lost: Heinz Ketchup and Downes Family Vineyards. Finally Some Good QR Code Ideas (But Still Poorly Executed)
Over the last few months I have encountered QR codes on bottles of Heinz Ketchup and Downes Family Vineyards Wine, which I thought were actually excellent opportunities to engage consumers. However not thinking the program through and poor execution squanders the little chance QR Codes have for success...yet again.
Read MoreMobile Obscurity: Is Significant Really Still Significant?
It’s been well over two months since I reported on the pending Google mobile friendliness algorithm announcement and over a month since Google placed it in market. The update which placed a higher value on mobile friendliness promised to deliver “significant impact on our search results”...
Read MoreNot Mobile Optimized? Prepare for Obscurity: Google Increasing Use of Mobile Friendliness in Ranking Signals
On April 21, 2015, Google plans to increase the use of mobile friendliness in its rankings for all searches conducted on mobile devices that promises to have "significant impact"
Read MoreThis Will be Solving More Than Rubik's Cube; Maybe Your Job Too
Robots solving Rubrik's Cube and potential societal implications
Read MoreTwitter Cocktail Party and the Well Informed Bore
Social media marketers all know about the "Twitter Cocktail Party Bore" but do they know about this almost equally cocktail party bore that everyone wants to avoid?
Read MoreBook Review: Trendology, Building An Advantage Through Data-Driven Real-Time Marketing By Chris Kerns
Trendology a book review. Chris Kerns does an excellent job explaining and covering the phenomenon of Real-Time Marketing with Twitter, based on his study of over 100 brands and 250,000 Tweets
Read MoreBBC's Click, Serious Games and Me
BBC's radio show Click covered how organizations are turning to gaming and gamification to drive audience numbers but also to help solve the world’s problems. John O'Farrell's comments are mentioned on the show's podcast.
Read MoreiPhone6 Saves The Pinewood Derby. Scouts Rejoice. Parents Prevented From Rioting. 240 Frames Per Second As Good As Photo Sensor Says Cub Master
See how iPhone6 saved the day at a Cub Scout Pinewood Derby
Read MoreVirtual Food Drive Producing Food For The Physical World
You can shop for groceries online and now you donate to food banks the same way. The Glen Ridge Women’s Club in support of the Community Food Bank of NJ is promoting a Virtual Food drive that impacts real families in the physical world.
Read MorePhone and Mobile Traffic are Still Not the Same But Google Analytics Just Made It Easier To Segment
Segmenting your traffic is even more important now with the increasing adoption rates for large screen phone formats; especially if your target audience are financial advisers. Google just made it easier to do. Read More
Read MoreConnecting For Good
An organization taking on the digital divide head on and addressing the challenge of technology changing the employment landscape at an ever increasing pace.
Read MoreAutomation Makes Us Dumb: NOT
Nicholas Carr’s article in the Wall Street Journal “Automation Makes Us Dumb Human intelligence is withering as computers do more, but there’s a solution” as describing technology as threatening, especially the kind that takes jobs away. It's not a threat, it's the challenge we face with the new reality.
Read MorePershing Team Wins at Gramercy Strategy Awards 2014 for SEM: Best In Show!
The Pershing Team won the Best B2B Strategy and Best In Show Award at the 2014 Gramercy Strategy Awards for our Search Engine Marketing Strategy. Honored to work with such a great team. It was in June but that's how busy we have been! You can see all the winners here http://tinyurl.com/2014GramercyAwards
You can follow John T O’Farrell: Twitter @JTOFarrell, LinkedIn or Google+
Your Job May be at Risk. Rate of Change, Even Faster than You Think.
Growing exponentially, technology is radically transforming the world, faster than most people think and taking a wide array of jobs with it, from truck drivers to attorneys...
Read MoreBook Review: Landing Page Optimization, The Definitive Guide to Testing and Tuning for Conversions By Tim Ash, Rich Page and Maura Ginty
A useful addition to your professional library. Essential to the middle level digital marketer and a great refresher for senior level players (plus your bound to take away some new learnings. Find out more about this terrific text here...
Read MoreDigital Marketing and Technology Podcasts
Here are some great podcasts in the field of digital marketing and technology that I listen to on a regular basis. Great way to help keep current, exposed to new ideas and often a source of great book recommendations.
Read MoreWeb Poetry: The Back Of The Internet By Salena Godden
I would not consider myself a great lover of poetry but its power is not lost on me. When I come across the right poem, is has the power to capture my attention and touch me. Check out this this piece at the crossroads of the Internet and poetry.
Read MoreSmart Phone and Tablet Traffic, No They Are Not The Same. How To Isolate Your Phone Traffic With Custom Segments In Google Analytics.
Understanding how users behave on these two different devices can lead you to insights that can improve the customer experience and ultimately be exploited to achieve your marketing goals.
Read MoreUpdate to May 7th Post on Search Engine Optimization and Social Media: Non Link Brand Mentions and “Implied Links”
Google filed a patent that is being taken as evidence that they are using non linking brand mentions as “implied links”. Could lead to big changes in SEO.
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