Segmenting your traffic is even more important now with the increasing adoption rates for large screen phone formats; especially if your target audience are financial advisers. Google just made it easier to do. Read More
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John T O'Farrell's Commentary On The Digital Space and Online Marketing
Connecting For Good
An organization taking on the digital divide head on and addressing the challenge of technology changing the employment landscape at an ever increasing pace.
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Automation Makes Us Dumb: NOT
Nicholas Carr’s article in the Wall Street Journal “Automation Makes Us Dumb Human intelligence is withering as computers do more, but there’s a solution” as describing technology as threatening, especially the kind that takes jobs away. It's not a threat, it's the challenge we face with the new reality.
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Pershing Team Wins at Gramercy Strategy Awards 2014 for SEM: Best In Show!
The Pershing Team won the Best B2B Strategy and Best In Show Award at the 2014 Gramercy Strategy Awards for our Search Engine Marketing Strategy. Honored to work with such a great team. It was in June but that's how busy we have been! You can see all the winners here http://tinyurl.com/2014GramercyAwards
You can follow John T O’Farrell: Twitter @JTOFarrell, LinkedIn or Google+
ASIMO (アシモ) is a humanoid robot created by Honda. Standing at 130 centimeters and weighing 54 kilograms, the robot resembles a small astronaut wearing a backpack and can walk on two feet in a manner resembling human locomotion at up to 6 km/h. ASIMO was created at Honda's Research & Development Wako Fundamental Technical Research Center in Japan.
Your Job May be at Risk. Rate of Change, Even Faster than You Think.
Growing exponentially, technology is radically transforming the world, faster than most people think and taking a wide array of jobs with it, from truck drivers to attorneys...
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Book Review: Landing Page Optimization, The Definitive Guide to Testing and Tuning for Conversions By Tim Ash, Rich Page and Maura Ginty
A useful addition to your professional library. Essential to the middle level digital marketer and a great refresher for senior level players (plus your bound to take away some new learnings. Find out more about this terrific text here...
Read MoreDigital Marketing and Technology Podcasts
Here are some great podcasts in the field of digital marketing and technology that I listen to on a regular basis. Great way to help keep current, exposed to new ideas and often a source of great book recommendations.
Read MoreWeb Poetry: The Back Of The Internet By Salena Godden
I would not consider myself a great lover of poetry but its power is not lost on me. When I come across the right poem, is has the power to capture my attention and touch me. Check out this this piece at the crossroads of the Internet and poetry.
Read MoreSmart Phone and Tablet Traffic, No They Are Not The Same. How To Isolate Your Phone Traffic With Custom Segments In Google Analytics.
Understanding how users behave on these two different devices can lead you to insights that can improve the customer experience and ultimately be exploited to achieve your marketing goals.
Read MoreUpdate to May 7th Post on Search Engine Optimization and Social Media: Non Link Brand Mentions and “Implied Links”
Google filed a patent that is being taken as evidence that they are using non linking brand mentions as “implied links”. Could lead to big changes in SEO.
Read MoreBeware: Desktop Horizontal Swipe/Scroll or How Simple User Testing Disproved “Everybody Will Get That”
Thinking of using a horizontal swipe/scroll mechanism on a desktop site as a tool to display information or product? I agree with Jacob Nielsen's AlertBox; be cautious and make sure at least some simple user testing is done beforehand...
Read MoreYo, SEOer! Social is Legit…or At Least 7 Ways it is.
Angie Pascal, had a great article on ClickZ last week titled 7 Legitimate Ways That Social Media Impacts SEO. In it she points out the social media is not the be all, end all answer to winning the SEO game. Nor is it a massive waste of time when it comes to natural search.
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Book Review: Contagious, Why Things Catch On by Jonah Berger
In Contagious, Why Things Catch On (Simon & Schuster, 2013), Jonah Berger has identified, defined and analyzed, the principles that contribute to things going “viral” or his words, contagious...
Read MoreVerdict on Supreme Court Justices and Technology? Views from the Media and My Own Research.
Polar opinions from the media on the Supreme Court Justices that lead me to my own investigation...and verdict.
Read MoreLinkedIn...What Did You Do With My Books?
What LinkedIn did with your Reading List, what to do and how to do it.
Read MoreGoogle Analytics: Little Things That Can Give A Big Reveal
What a really careful review of your Google Analytics metrics can get you...and its more then you think
Read MoreHappy Bithday World Wide Web (WWW). You Turn 25 Today
Happy Birthday World Wide Web and congratulations to your creator Sir Tim Berners-Lee! May the future years be as successful for the world as the last 25 years. Here's to people doing the right thing with you!
World Wide Web” Turns 25 Years Old on March 12th 2014
March 25th, 2014 will mark the 25th anniversary of the Word Wide Web (WWW). Tim Berners-Lee wrote a paper on March 12, 1989 that provided the concept and structure for what we would come to know as the Web. The original working title was a little different. On the w3.org site Sir Tim is quoted: “This document was an attempt to persuade CERN management that a global hypertext system was in CERN's interests. Note that the only name I had for it at this time was "Mesh" -- I decided on "World Wide Web" when writing the code in 1990.”........
Read MoreGoogle's Analytics Academy Begins Second Course March 11th 2014
Google is beginning the second course of their Analytics Academy beginning March 11th 2014. The course, Google Analytics Platform Principles, is designed to teach the student how the platform "collects, transforms, and organizes data".....
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Book Review: Tubes: A Journey To The Center of The Internet by Andre Blum
Andrew Blum attempts to map the physical internet after a squirrel cuts off his connection to the web by chewing through his cable wire but comes up short.....................
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