John T O'Farrell's Commentary On The Digital Space and Online Marketing

The Mobile Movement: Apps vs. Mobile Websites

App, mobile site or both for your company? The answer is really “it depends.”
Before doing anything, you must ask yourself two questions:
>What is the business objective I want to accomplish with a mobile device?
>What do I want the user to accomplish using a mobile device? Knowing the answers to those questions, combined with the information below, will help you make more informed decision for your business.

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