In Contagious, Why Things Catch On (Simon & Schuster, 2013), Jonah Berger has identified, defined and analyzed, the principles that contribute to things going “viral” or his words, contagious...Read More
John T O'Farrell's Commentary On The Digital Space and Online Marketing
What a really careful review of your Google Analytics metrics can get you...and its more then you thinkRead More
Google is beginning the second course of their Analytics Academy beginning March 11th 2014. The course, Google Analytics Platform Principles, is designed to teach the student how the platform "collects, transforms, and organizes data".....Read More
Joseph Turow’s hypothesis is that the advertising industry is “turning individual profiles into individual evaluations” and placing us, increasingly as personally identified individuals, into “reputation silos”...........
App, mobile site or both for your company? The answer is really “it depends.”
Before doing anything, you must ask yourself two questions:
>What is the business objective I want to accomplish with a mobile device?
>What do I want the user to accomplish using a mobile device? Knowing the answers to those questions, combined with the information below, will help you make more informed decision for your business.
While full of accurate information on the different sub fields of ‘search’, organic, paid, site, etc., there is so much unneeded content,Read More